Sydney web design & SEO — digital stewardship for high-trust organisations
A stale page or a broken form isn’t an inconvenience. It’s the difference between being found and being missed.
I’m Ben Adams. I work with a small number of community legal centres, mental health services, arts organisations and nonprofits across Australia — keeping their sites healthy, visible, and quietly out of trouble. Based in Sydney, working Australia-wide.
Trusted across Sydney and NSW by
Legal, arts, heritage and community organisations across Sydney and NSW.
Ninety seconds. You’ll see where your foundations are steady and where they’re quietly exposed.
Stop or go back any time. Your answers stay in this browser tab and are never sent, stored or emailed.
Nothing here is stored or sent. Or skip it and just talk to me.
Open only what you need. Nothing is hidden behind a form.
A website that is fast, accessible, secure and calm to run.
Rebuilds and remediation for sites that have been added to for years. WCAG 2.1 AA as a baseline, not an upgrade.
Documented in plain English, so nothing depends on one person’s memory.
Being findable in the moment someone needs help, not just in the annual report.
Earned visibility only: structure, clarity, technical health, real subject authority. No tricks that put your reputation on loan.
Reported on the searches that matter to your service, not vanity keywords.
Search visibility →SEO for law firms →Google Ad Grant management that stays compliant and keeps working.
Grant accounts get suspended quietly and noticed late. I hold the policy requirements, the tracking and the monthly hygiene.
Any paid spend stays modest, measured, and reported in language a board can act on.
Online campaigns →Pages that a distressed reader can understand on the first pass.
Plain-language rewrites, sensible reading levels, clear exits, no dark patterns.
Applies equally to service pages, intake forms and funding reports.
Content that works →Not sure which of these you need? That’s usually what the snapshot is for — or ask me directly.
Open whichever sounds like you.
Intake pages that work under stress, accessible forms, and search visibility for the specific problems your clients arrive with — tenancy, family violence, debt, discrimination.
Websites for community legal centres →The Digital Capacity Diagnosis →
Trauma-informed page structure, quiet exits, and uptime you can rely on at 2am. Crisis information should never sit behind a slow page or a broken link.
Season launches that hold up under a traffic spike, ticketing journeys that don't lose people, and funding-body reporting that isn't a fortnight of guesswork.
Google Ad Grant eligibility and compliance, donation journeys that don't leak, and a digital risk position your board can sign off without a translator.
Law firm
Average search position 6.6 → 1.11 across the terms that bring enquiries.
Advocacy & social impact
Trauma-aware design for people navigating the hours after an arrest.
Advocacy & social impact
Crisis-responsive design for women escaping violence.
No pitch, no preparation
Tell me what’s worrying you. Twenty minutes, and you’ll know where you stand.
A plugin here, an unlabelled image there, a certificate nobody renewed. Stewardship is the standing check that keeps drift from becoming an incident.
Checked monthly. Reported quarterly, in one page your board can read without translation.
Case note
A Sydney practice whose enquiries arrive at the worst week of someone’s life. Findability is not marketing; it is access.
Average search position
6.6 → 1.11
Across the terms that bring enquiries, over eleven months. Earned through structure, technical health and subject authority — no link schemes, nothing that puts a regulated practice at risk.
Happy to walk you through the working, including what didn’t work. Read the case note →
“He is refreshingly transparent about expectations, under-promises, and consistently over-delivers. His calm approach and genuine honesty are, sadly, a rarity in the digital agency space.”
Chad Nolan
Principal, Nolan Lawyers
“With our shoestring budget, we needed a website that was affordable but still welcoming, accessible, and effective — and Marzipan delivered exactly that. They took the time to understand who we are and who we support, creating a site that feels warm, inclusive, and easy to navigate.”
Sanctuary BPD Carer Support Group
Not-for-profit, NSW
No preparation, no documents, no slides. Tell me what’s worrying you.
Or reply to an email if that’s easier.
A board-ready assessment of where your digital foundations stand, and what to do first.
What you get
Most organisations start with the free conversation.
