Marzipan · Sydney
Web design and SEO for organisations that can't afford things to break.
When someone reaches your site at the worst moment of their life, a broken form or a stale page isn't an inconvenience. It's the difference between being found and being missed.
My name is Ben Adams. I work with a small number of community legal centres, nonprofits, and regulated organisations across Australia, helping them keep their websites healthy, stay visible in search, and quietly solve problems before they become someone else's.
I've been doing this long enough to still find it a small kind of wonder — that the right word, showing up at the right moment on someone's screen, can be the thing that helps them.
Ben Adams, Marzipan, Sydney
Trusted by organisations across Australia where the website isn't a marketing tool. It's the front door for people who have nowhere else to turn.
Web design & SEO for community organisations, legal services, and nonprofits.
We work best with the following groups to protect, stabilise, and strengthen their digital presence.
Digital Capacity Snapshot
A five-minute self-assessment.
Four honest questions about how your organisation is holding up online. No email required, nothing is stored. This is a genuinely useful tool, not a way to collect your details.
Four questions. About ninety seconds. No email, no signup, nothing stored. Answer honestly and I'll show you where your digital footing is solid — and where it's drifting.
Helping You Shine Online
Four disciplines. One person accountable for all of them.
Practical work, not a growth tactic. Each one something you can point to, ask about, and see the results of.
Featured: The Named Framework
The Zero-Drift Protocol
Quietly keeping things running for sites that can't afford to break. Uptime and error monitoring, security hardening, and layout checks, all handled in the background, so problems get fixed before anyone notices they existed.
Most websites don't fail overnight. Usually it's a dozen small things drifting slowly enough that nobody's the one to notice — until someone does, at the worst possible moment. This is the part of the job nobody sees, and the part I care about most.
See the frameworkOperational Framework
Most agencies sell transactionally. I assume permanent responsibility.
A project has an end date. A website doesn't. Once the launch party is over, most agencies move on to the next brief and your site is left to quietly drift: plugins go unpatched, content goes stale, and nobody notices until something breaks in front of the person who needed it most.
I don't work that way. I take on a small number of clients so that I can stay accountable to each one indefinitely, not just for the length of a contract.
The Zero-Drift Cadence
Continuous monitoring and unprompted fixes. Problems are found and closed before they reach you, not raised as a ticket after someone else has already noticed.
Sovereign Documentation Promise
Complete, portable documentation for everything I build. If I am unavailable for any reason, any competent developer could step in and understand your systems within minutes, not weeks.
Trauma-Informed UX Standard
Design choices built for people accessing sensitive services in high-stress situations: clear exits, no dead ends, nothing that adds friction at the worst possible moment.
Impact Stories
What changes when someone takes responsibility.
Family Law · Sydney
Family law searches happen at the worst moments in someone’s life, usually during a separation, often late at night, often for the first time. If the firm doing the best work in the room can’t be found, the person searching ends up somewhere else. Nolan Family Law and Mediation’s branded search position moved from roughly 6.6 to 1.11 for “Nolan family lawyers,” meaning the firm now sits at the very top of the searches from people who already know who they are looking for, at exactly the moment they need to find them fastest.
63,082
Impressions, Feb 2026
6.6 → 1.11
“Nolan family lawyers” avg. position
87.12%
Engagement rate from organic visitors
What Clients Say
We've been working with Ben to improve our law practice's online and digital presence, and the experience has been outstanding. Ben is the owner of Marzipan, and that shows in the level of care, accountability, and consistency he brings to his work.
“Ben was extremely helpful, willing to explain and share in-depth knowledge, answering any questions we had from content, to site speed and SEO. We're very pleased with the outcome.”
“We have used Marzipan for years on many different pieces of work. Ben is always happy to help, very knowledgeable and a real problem solver.”
Begin
Start with clarity, not a sales call.
The Digital Capacity Diagnosis is a paid, independent review of where your site stands: what is working, what is quietly at risk, and a plain-English roadmap for what to do about it.
Digital Capacity Diagnosis
$1,500 AUD plus GST
Credited in full toward any subsequent engagement.
Not ready for a Diagnosis?
If you have a general question or just want to talk before committing to anything, send a general enquiry instead.
Get in touch